Alexir · healthcare marketplace
Visit live site ↗
alexir.no
ROLE
Product Designer
COMPANY
Alexir, Norway
SCOPE
Public website: search, profiles, booking. Platform in progress.
TOOLS
Figma, Vue, Laravel
MY ROLE
I design the product and also build the website front end myself, so decisions do not get lost between Figma and code. The platform behind it stays private until its public launch.
I OWNED
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Audit of the live site
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Flows and information architecture
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UI design and prototype
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Front-end build of the website
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Specs and handoff
WORKED WITH
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The CEO
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The lead developer
TOOLS
Figma
Vue / Inertia
Laravel
Prototyping
THE CHALLENGE
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Search was three empty dropdowns over a stock photo.
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No practitioners were visible until you searched.
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Booking, trust and reviews lived on separate pages with separate rules.
HOW I GOT THERE
01 · HOMEPAGE
Not a brand photo. They want to know if someone good is nearby. The new hero puts practitioners on a map of Norway, with search directly under the headline and real profiles right below.
DECISION
Lead with people and one search. Everything else moves down.
Old homepage on the left, redesign on the right.
Search with treatment areas.
02 · SEARCH
“Wrinkle treatment” is too vague to book. Patients can now pick the exact areas, several at once, or say they do not know yet. The choice does not filter results. It travels with them into booking.
DECISION
Ask for the area up front, and always offer “not sure yet”.
03 · RESULTS
Result cards show the next free times, so a patient can book straight from the list. Home visits, clinics and e-consultations are one tap away as filters.
DECISION
Put available times on the card.
Search results with bookable times.
Reviews on a practitioner profile.
04 · REVIEWS
Star averages invite comparison shopping and sit badly with advertising rules for treatments. Reviews are written, moderated before they go public, and summarised as what patients highlight.
DECISION
No stars. Words, tags and the practitioner’s reply.
BEFORE / AFTER
Before
The live homepage I started from
After
The redesign
ON MOBILE
The mobile homepage is the search. Results keep the same cards, times included.
WHERE IT STANDS
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Write decisions down with the reason. It saves the next discussion.
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Designing and building the same page keeps the details honest.
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In healthcare, trust is a design requirement, not decoration.
Thor’s take
You can book a doctor from a map now. I would also like to be on a map. Under “good boys near you”.
NEXT PROJECT
