Ironflow · freelance
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ironflow.pro
ROLE
Designer and builder
PLATFORM
Framer
TEMPLATES
Proof, Temper, Anvil, Ember
PRICE
From $49
MY ROLE
I ran the whole project: who it is for, what it promises, how it looks and how it sells.
I OWNED
•
Product idea and positioning
•
Brand and visual identity
•
Template design
•
Framer build
•
Copy and listings
WORKED WITH
•
Solo project
TOOLS
Figma
Framer
Framer Marketplace
templates live, each for a different kind of coach
goal per page: a booked intro call
starting price, one-time
Sales numbers are not public yet.
THE CHALLENGE
•
Enquiries die in Instagram and WhatsApp.
•
Nobody follows up.
•
A dated template tells people the coaching isn’t premium either.
WHAT I DID
01
“Built to book clients. Not just to look good.” Dark, bold and direct, like the coaches it is for.
02
Proof, Temper, Anvil and Ember, each with a live demo, built for a different coaching style.
ON MOBILE
Most people find a coach on their phone, from Instagram. Every template is mobile-first.
THE OUTCOME
•
A product forces you to make every decision explicit.
•
Writing the copy first makes the design faster.
•
Selling templates is marketing work as much as design work.
Thor’s take
I tested every template. I sprinted, I napped, I still didn’t book a session. Humans do, though.
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